Situational analysis general market profile products available in u. Since 2009, it was the unitvolume market leader for nondisposable razor products. Splitting hairs in product positioning case analysis marketing concepts problemdecision identified this case is about strategic positioning decision dilemma of a newly developed technologically advanced product. Clean edge razor case analysis by nicole ng on prezi. Its products offered were divided into four corporate divisions namely, cleaning, health, beauty and grooming. The direct competition product positioning analysis product release challenges the first new release in 5 years. After three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean edge. Clean edge razor case summary main issue problem statement analysis recommendation 3. Marketing analysis of clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Paramount health and beauty company is in the process of launching a new technologically advanced nondisposable razor clean edge.
Click on a datetime to view the file as it appeared at that time. It has four divisions which include health, cleaning, beauty and grooming. The nondisposable razor market is in a rapid growth stage approximately 5% per year from 2007 to 2010, while. Our mission is to provide effective marketing, print and media solutions for our clients.
Get help on this questiontalk to a marketing tutor in under 5. Paramount clean edge allow paramounts name to receive top billing matches the overall corporate strategy of building the paramount name equity clean edge razor case analysis by. Clean edge razor paramount health and beauty company, known as paramount, is a global consumer products giant with four corporate divisions including health, cleaning, beauty and grooming. This is not a straight razor with a hollow ground blade that you have to strop daily and hone every couple of weeks. Jan 10, 2014 clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Major hbr cases concerns on a whole industry, a whole organization or some part. What are the arguments associated with launching clean edge as a.
Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. Splitting hairs in product positioning case study analysis. Clean edge razor case konnor george mkt 487002 clean edge. Clean edge razor case study analysis razor shaving. Clean edge razor case case clean edge razor splitting hairs.
Briefly describe the current situation of clean edge by articulating up to six key insights from the information presented in the case about the current situation. Case study clean edge razor page 1 case study clean edge razor product characteristics in 2007 paramount developed clean edge, a technologically advanced nondisposable razor. Firstly it can be segmented into traditional pricequality segments of super premium, moderate and value. The design of clean edge is to provide superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin. As a marketing advisor, my role is to analyse the clean edge razor case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative. Toko bunga surabaya, jual karangan bunga surabaya, jual bunga papan surabaya, jual bunga ucapan surabaya, jual rangkaian bunga surabaya, jual buket bunga surabaya, bunga ucapan selamat, bunga ucapan duka cita, bunga papan selamat, bunga papan duka cita. Harvard business case studies solutions assignment help. Clean edge razor case study summary of the background and facts this case explains the fictional struggle of a razor company, paramount health and beauty company paramount, who has been lagging behind in its industry to release innovative products. Nov 23, 2014 read clean edge razor case analysis free essay and over 89,000 other research documents. Basic quantitative analysis for marketing hbs 9584149. Marketing management case analysis clean edge razor. Clean edge razor is part of the nondisposable razor and refillable cartridge. Team 2 clean edge razor case study d47e0p8vmdn2 idocpub. Clean edge is a nondisposable razor with a vibrating technology allowing for a more thorough shave.
Get help on this questiontalk to a marketing tutor in under 5 minutes. Clean edge razor case summary main issue problem statement analysis. Paramount entered the nondisposable razor market in 1962 and quickly became a market leader. The growth in the market was due to the introduction and change of new products. If you continue browsing the site, you agree to the use of cookies on this website. The subjects were testing out paramounts newest nondisposable razor, clean edge. Clean edge razor case study market analysis brand scribd. Splitting hairs in product positioning hbs 4249 pdf eng note. Razor market are nondisposable razors, refill cartridge, disposable razors, shaving cream. The next big growth and investment opportunity and in 2012, pernick and wilder authored a sequel called clean tech nation.
Konnor george mkt 487002 clean edge razor written case dr. It entered the nondisposable razor market in 1962 and became a prestigious brand. This case study deals with product positioning for the clean edge razor as dealt with by jackson randall, its product manager. The 2010year is good for launching new edge, because the malespecific grooming products and nondisposable razor markets are both in their growing stages. Read clean edge razor case analysis free essay and over 89,000 other research documents. This case focuses on three core strategic decisions he must make as his plan is challenged by his local indian management. Clean edge razor case analysis essay 909 words bartleby. Clean edge razor case study free download as powerpoint presentation. Clean edge razor kelompok 7 mm kelas 27c dian atika, rafika, rery indra kusuma clean edge razor 2. The innovative new design of clean edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. In 2007, clean edges ron pernick and clint wilder authored the clean tech revolution. From the case, analysis, there are numerous lessons that i have learned. Clean edge razor case analysis luiz dantas marketing management professor maryjo radosevich backgroundsituation a group of executives. Randall must recommend an optimal strategy and provide supporting economic analysis of his decisionnot just for clean edge, but for its effect on the entire.
In most courses studied at harvard business schools, students are provided with a case study. Splitting hairs in product positioning on august 9, 2010, a group of executives from paramount health and beauty company paramount sat in a research room intently observing a dozen men shaving on the other side of a twoway mirror. Splitting hairs in product positioning hbs 4249 pdf eng. Clean edge belongs to the nondisposable razor and refill cartridge category.
Pricing, packaging, and demand forecasting for a new weightloss drug hbs 4183 pdf eng. Nancy clark gonzalez, jennifer frost, marty webb 2 summary of the background and facts this case study, while. Clean edge razor case study presentation by semaan obeid. Clean edge razor case study analysis free download as pdf file. With its improved design, clean edge provides superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave. Clean edge razor case case clean edge razor splitting. Statement of the core problems of the case 1 page this section is a short description of what you believe to be the core problem or problems that are plaguing. You can do business case study analysis by following fern fort university step by step instructions. This case is about supply get your paramount clean edge razor case solution at. It uses a single edge blade, which you can either buy separately it comes with 10 or you can snap a double edge blade in half make sure you keep it wrapped until snapped. Clean edge razor case analysis luiz dantas marketing management professor maryjo radosevich backgroundsituation a group of executives from paramount health and beauty company paramount sat in a research room intently observing a dozen men shaving on the other side of a twoway mirror. Clean edge analysts are regularly quoted in the media and the firm has offices in the san francisco bay area and portland, oregon. Clean edge razor paramount health and beauty company, known as paramount, is a global consumer products giant with four.
Clean edge razor case study analysis essay 1845 words. Apr 26, 2012 click on a datetime to view the file as it appeared at that time. We work diligently to earn your trust in order for that partnership to be successful. Clean edge razor case study presentation by semaan obeid on. The non disposable razor market the non disposable razor market can be segmented by 2 ways. The company has already decided to introduce clean edge into the mens market where it has a strong presence. Case study clean edge razor operating profit profit as a % of sales market share% market size cannibalisation as a % of sales cost of cannibalization profit after cannibalization 8. The overall wellbeing of the company marketing challenge marketing budget.
Strengths clean edge is at the cutting edge of shaving technology closest, cleanest, smoothest. Clean edge razor kelompok 7 mm kelas 27c dian atika. In 2007, clean edge s ron pernick and clint wilder authored the clean tech revolution. Mainstream positioning strategy more emphasis on the paramount name e. This case introduces paramount, a company engaged in the manufacturing and selling of health and beauty products in the highly diverse and competitive market. Case study clean edge razor project description write 1 page per section addressing the questions below using the attached case clean edge razor section ii.
Splitting hairs in product positioning case solution. Jun 07, 2017 this feature is not available right now. Read this free business case study and other term papers, research papers and book reports. Clean edge razor case konnor george mkt 487002 clean. Razor market is categorized into different divisions, which includes shaving and the nondisposable razors had a 5% per year growth and the refill cartridge had a 2% per year growth. Splitting hairs in product positioning 1818 words 8 pages. Clean edge razor case study free download as pdf file.
Splitting hairs in product positioning prepared by. Houston march 11, 2016 table of contents executive. The innovative new design of clean edge provides superior performance by stimulating the hair follicles to lift. The market of nondisposable razor and refill cartridges is divided into three segments of superpremium, moderate and value based on the price and quality of the product. Xiaoling jiao jamie soohoo clean edge razor paramount health and beauty company, known as paramount with corporate divisions included health. Half of the class will work on one case, another half on the other case. Clean edge razor case study analysis d2nv1dd73ynk idocpub. View homework help clean edge razor case from mkt 487 at university of alabama. Develop and articulate the positioning strategy for clean edge target segment, frame of reference pop, pod, value proposition, reasons to believe. The clean edge razor, after years of development, was set to be launched. Clean edge razor splitting hairs in product positioning. One strategy is to release clean edge as a niche product, targeting the highend market of fastidious groomers. A young italian mba working for a swiss multinational is sent to india to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. Splitting hairs in product positioning, faculty spreadsheet supplement brief case.
Jackson randall, the product manager for clean edge, struggles with how best to position the product for the launch. This case focuses on three core strategic decisions he must make as his plan is challenged by his local indian management team and schindlers european plants supplying him. For instance, in order for a company to come up with a new product in. Clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Paramount clean edge razor case solution and analysis, hbr. Positioning and communications strategy for a new weightloss drug hbs 4240 pdf eng.
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